Art, Culture and Media

The Art, Culture and Media sector covers the creation, production, publication, and distribution of artistic, cultural, and media works, including publishing and the press, film and television, broadcasting, music, visual arts, digital content, and traditional crafts. Art and culture express a society’s identity, preserve its heritage, and enrich everyday life. The sector is a core part of the creative economy, generating jobs, exports, and tourism, and is being reshaped by digital distribution, streaming, and new forms of audience engagement.